The Football Writers' Festival relies on support from partner organisations to deliver our engaging and enjoyable annual festival that celebrates football, writing and ideas.


We invite you to be part of the big conversations in football and help us bring writers and thinkers from around Australia, as well as, in 2023 from around the world, to explore the big ideas in our game.

It will help reinforce your brand positioning as being strongly associated with football broadly, not just on-the-field that we all love, but also football literature, football journalism and football culture.


Our annual program includes one-on-one conversations, panel discussions, Q&A sessions on books published in the previous 12+ months and some wonderful social occasions.

The Football Writers' Festival is happy to work with you to create meaningful ways for your organisation to be part of the Festival experience and to profile your organisation to passionate football fans annually. This may include, but is not limited to:

  • Naming rights to venues, stages or aspects of the Festival for high-profile branding

  • Sponsorship of specific events, workshops or discussions

  • Sponsorship of individual or multiple festival sessions

  • Sponsorship of social occasions

  • Creation of branded spaces at the Festival

  • Sampling and sales opportunities

  • Hospitality at social events

  • Competitions and promotions

  • Messaging via Festival digital channels 

  • Content creation via live stream, exclusive filming, photography, digital content or podcasting

  • Collaboration on other Fair Play Publishing events

  • Have direct and indirect exposure to local communities.

We can tailor a partnership to meet the needs of your organisation. Please contact us via email: or call 02 7229 4889.

*  *  *